AI Insights · Timothy · July 2025
Top 5 Personal Finance Apps in Saudi Arabia: Q2 2025 Performance
Explore the performance of the top 5 personal finance apps in Saudi Arabia during Q2 2025, with insights on downloads, revenue, and active users.
In the second quarter of 2025, the personal finance app market in Saudi Arabia showcased notable performances across several key players. Here, we explore the trends in downloads, revenue, and active users for the top five apps, based on data from Sensor Tower.
Drahim: Manage & Grow Finances experienced a significant surge in weekly downloads, peaking at 26.8K in mid-June. Its weekly revenue showed fluctuations, reaching a high of approximately $3.7K in late April. Active users saw a peak of 112.2K in late May, before a decline to 89.5K by the end of the quarter.
Splitwise maintained a steady revenue stream, with a peak of $1.3K in early June. Weekly downloads varied, reaching up to 1.2K in early June. Active users saw a decrease over the quarter, from 7.3K to 5.6K.
وفير : تتبع المصروفات الذكي showed consistent revenue, peaking at $1.2K in late May. Downloads remained stable around 600 weekly. Active users started at 18K and ended at 12.6K, showing a downward trend.
Wallet - Daily Budget & Profit had a gradual increase in weekly downloads, reaching 744 in early June. Revenue showed a steady rise, peaking at $633 in late May. The app's active user base remained stable, fluctuating slightly around 4K.
Lastly, YNAB reported modest figures, with its highest revenue of $712 in late June. Downloads were minimal, peaking at 41. Active users remained consistent, averaging around 170 throughout the quarter.
For more detailed insights and data, visit Sensor Tower's platform.